Hey! I’m Jennifer

I opened the doors to my surf boutique, Goin Left, in the very heart of Lahaina, in August of 2015. 

I’ve always wanted to initiate a community-driven shop that inspires creativity and incorporates surf culture with local, hand-made, quality goods.

I built all the furniture by hand, painted my murals on the walls, and curated the coolest merch I could get my hands on!

I felt like I truly had my dreamy eclectic surf shop + evolving art project that I’ve always wanted!  

Rising up

It took 8 years of hard work and dedication, plenty of mistakes and achievements, until it was all taken away with the Lahaina wildfires on August 8, 2023.

I was blessed with an opportunity to keep this business alive, online, through the MEO Bridge Grant! 

Huge mahalos to everyone who has followed me through the journey, sent me words of encouragement, sent funds, and contributed in any way to the result of continuing Goin Left virtually.

I would not be the person I am today without the love and support of so many, near and far. 

Remembering what once was